Summary: Fujifilm’s new X-T30 III is poised to become the next must-have camera for Instagram and TikTok creators. With upgraded video capabilities, a handy film simulation dial, and a lightweight design, it offers a versatile option for street photographers and casual shooters alike. However, growing social media-driven demand may make it hard to find and pricey to buy.
A Compact Camera Craze Fueled by Social Media
This year has been tough for anyone wanting to dive into compact camera photography. Social media platforms like Instagram and TikTok have skyrocketed the popularity of fixed-lens cameras such as the Fujifilm X100VI and Ricoh GR IV. This surge in demand, combined with supply shortages and tariffs, has pushed prices up significantly.
Introducing the Fujifilm X-T30 III: Features and Upgrades
Now, Fujifilm has released the X-T30 III, the successor to the 2021 X-T30 II. This compact mirrorless camera is ideal for shooting in tight spaces and boasts impressive video capabilities, including up to 6.2K video at 30 fps and 4K at 60 fps with 10-bit color. It also features improved subject-detect autofocus, making it easier to capture quick moments, especially in bustling city environments like New York. Powered by the new X-Processor 5, it promises faster shooting speeds.
Why the Film Simulation Dial Is a Game-Changer
One standout feature that’s sure to excite the Instagram crowd is the addition of a film simulation dial. Fujifilm has long been praised for its ability to replicate classic film looks, such as Reala Ace and Acros black and white. Like the pricier X-T50 released last year, the X-T30 III includes a dedicated dial on top, allowing users to quickly switch between various film simulations. For those who prefer simplicity, there’s an auto mode switch that handles ISO, shutter speed, and aperture automatically, while still allowing manual focus and exposure adjustments. The camera also includes a built-in flash and an electronic viewfinder.
Lens Options and Video Capabilities
The X-T30 III uses the same 26.1-megapixel X-Trans CMOS 4 sensor as its predecessor, which is an APS-C sensor with a 1.5x crop factor—not full-frame. Unlike fixed-lens cameras, you’ll need to buy lenses separately. Fujifilm is promoting its new $400 Fujinon XC13 lens, an ultrawide 33mm equivalent with an aperture range of f/3.5-6.3, manual zoom control from 20mm to 50mm, and built-in stabilization to help with low-light shooting. Since the camera lacks in-body stabilization, stabilized lenses like the XC13 are essential for smooth handheld video.
Pricing and How It Compares to Other Fujifilm Cameras
The X-T30 III body alone starts at $1,000, with kits including the 13-33mm f/3.5-6.3 lens available for around $1,150 at retailers like B&H. While this is a significant investment, it’s more affordable compared to the X100VI, which now costs about $1,800 (up from its original $1,600 price). The X-E5, which offers an interchangeable lens system similar to the X100VI, starts at $1,700 for the body alone. Weighing just 378 grams (under one pound) without a lens, the X-T30 III is lighter than both and offers battery life sufficient for approximately 425 shots per charge.
Is the X-T30 III the Perfect Camera for Street Photography?
With its compact size, advanced autofocus, and film simulation options, the X-T30 III is an excellent choice for beginners interested in street photography or anyone looking for a lightweight camera to enhance their travel and family photos. Its versatility and stylish features make it especially appealing to social media content creators.
The Growing Demand and Rising Prices of Compact Cameras
However, as TikTokers and Instagrammers flock to cameras like this, availability may become limited. The Ricoh GR IV, for example, now commands a $1,500 price tag, up from $900 for the GR III in 2019. Ricoh is also preparing to release a black-and-white “Monochrome” version of the GR IV next spring, which is expected to be priced at a premium. As demand continues to rise, affordable, lightweight cameras are becoming harder to find at reasonable prices.