Summary: Samsung is enhancing its 2025 TV lineup with Vision AI Companion, a generative AI-powered version of Bixby. This smart assistant lets users ask real-time questions about on-screen content and more, offering personalized recommendations and helpful tips. With support for multiple languages and integration of advanced AI models, Samsung’s TVs are becoming even more interactive and useful in everyday life.
Introducing Vision AI Companion: Your New TV Assistant
Samsung is rolling out an exciting update to its 2025 TVs: Vision AI Companion, a conversational AI powered by an upgraded version of Bixby. First announced at the IFA trade show in September, this generative AI assistant is now available and ready to make your TV experience smarter and more engaging.
What Can Vision AI Companion Do?
Vision AI Companion lets you ask questions about what’s happening on your screen in real time. Curious about an actor’s background, the artist behind a painting, or the final score of a football game? Just ask! Beyond on-screen content, it can also provide TV and movie recommendations, cooking advice, travel tips, and help you discover local restaurants.
How Does It Work?
Powered by generative AI technologies, including Microsoft Copilot and Perplexity, Vision AI Companion understands natural conversation, including context and follow-up questions. Since it’s built directly into the TV, answers come with visual elements to enhance your experience. It also serves as the central hub for Samsung’s other AI features like AI picture optimization and real-time translation.
Availability and Language Support
The Vision AI Companion is now available across Samsung’s 2025 TV lineup and supports 10 languages, including English, Korean, and Spanish. As Samsung doesn’t offer smart speakers, the TV becomes the primary device for engaging with customers at home, alongside other smart appliances like refrigerators and washing machines.
Why This Matters for Samsung Users
This upgrade transforms Samsung TVs into more than just screens—they become interactive assistants that enrich your viewing experience and daily life. Whether you’re seeking information, entertainment suggestions, or practical advice, Vision AI Companion is designed to be your helpful companion right from your living room.
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