Summary: Apple is gearing up to introduce advertisements in its Maps app, aiming to help businesses like restaurants gain better visibility. This move, expected as early as next year, will use AI to enhance search results and offer a more user-friendly experience compared to competitors like Google Maps. It’s part of Apple’s larger plan to expand ads across its iOS ecosystem.
Ads Coming to Apple Maps
Opening Apple’s Maps app for directions might soon come with a new feature: ads. According to Bloomberg journalist Mark Gurman’s latest Power On newsletter, Apple plans to roll out ads in Maps as early as next year. These ads will help restaurants and other businesses that choose to advertise gain better visibility within the app.
How Apple’s Ads Will Work
Unlike the often intrusive ads you might find on platforms like YouTube, Apple aims to keep the experience smooth and user-friendly. When searching for a new restaurant or relevant business, you may notice promoted listings that stand out, similar to ads on Google Maps or Yelp. However, Apple intends to leverage AI technology to deliver more accurate and relevant search results, along with a cleaner interface that could surpass Google Maps in usability.
Apple’s Broader Advertising Strategy
This move aligns with Apple’s growing interest in advertising across its ecosystem. Gurman previously reported Apple’s plans to expand ads back in 2022. The company already offers ad placements within the App Store, allowing developers to pay for higher visibility in search results. Beyond Maps, Apple is exploring opportunities to introduce ads in other apps like News, Books, and Podcasts to generate additional revenue.